Nwplyng was a music discovery and sharing service adapted for iOS. It allowed a user to share the track he is currently listening to. In addition to that, he could attach other data like his location or an image. The app boosted music discovery with a layer of gamification that allowed users to unlocks guitar picks based on the tracks he shared or become band managers depending on his usage. You could call this the Foursquare for Music. I worked on building the online user profile for this service.