On 12th January 2013, Bombay Connect organised TEDxMasala 2013 in Mumbai. The theme for the event was – “What if…” which basically looked at accessing new perspectives by framing old questions differently. I was lucky enough to be a part of the event as their official design partner. Over a period of 3 weeks I worked with a bunch of creative marketing and social media partners to help build promotional and event specific collateral. I executed several designs that were tailored for online as well as offline promotion.